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Health & Healing
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15 min read

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August 12, 2026

How to Help Someone You Love

A
Anne Wintemute, CEO 
CEO of Aimee Says 

You’re reading this because someone you care about is in a relationship that scares you.

Maybe it’s your daughter. Maybe it’s your best friend. Maybe it’s your sister, your coworker, or your neighbor. Maybe you can’t even explain exactly what’s wrong — you just know something has changed in them, and it wasn’t for the better.

You’ve noticed things.

They cancel plans at the last minute.

They seem exhausted in a way that sleep can’t fix.

They apologize constantly — for things that don’t require an apology.

They’ve become smaller somehow. Quieter. More careful with their words.

Or maybe they’ve told you something directly — something that made your stomach drop — and now you’re lying awake wondering what to do about it.

If any of that sounds familiar, this post is for you.

Because wanting to help is one thing. Knowing how to help — without accidentally making things harder — is another.


  • Why They Can’t “Just Leave”

This is the first thing you need to understand, because it will shape everything else.

From the outside, the solution seems obvious: Leave. Walk away. You deserve better.

But from the inside, it is almost never that simple.

Abuse doesn’t usually start with a slap or a threat. It starts with charm, attention, intensity — someone who makes you feel like the center of the universe. By the time the control sets in, the person has already been isolated from parts of their support system, their confidence has been methodically eroded, and their sense of reality has been distorted.

They may not even have the language for what’s happening to them yet.

They may still love the person hurting them — or love the version of that person who shows up just often enough to keep hope alive.

They may be financially dependent. Sharing a lease. Co-parenting. Terrified of what happens if they try to leave — because statistically, leaving is the most dangerous time.

And they may have already tried to leave and been pulled back in — through guilt, manipulation, threats, or promises.

This isn’t weakness.

It’s what coercive control is designed to do.

Understanding this will protect you from the most common mistake support people make: assuming that if the person just saw the truth, they’d act on it.

They often already see it. They’re trapped by it.


  • What Not to Say

You don’t need to be perfect. But some well-meaning phrases can unintentionally push a survivor further into silence.

“Why don’t you just leave?” This puts the burden of the abuse on the person being abused. It implies the solution is simple and they’re choosing not to take it. It can feel like blame.

“I would never let someone treat me that way.” This sounds like strength, but it lands as judgment. It creates distance — and distance is the opposite of what they need right now.

“Are you sure it’s that bad? They seemed so nice at dinner.” Abusers are often extremely charming in public. That’s part of how coercive control works. If the abuse were visible to everyone, it would be much easier to escape.

“You need to think about the kids.” They are thinking about the kids. Constantly. Painfully. This phrase often dismisses the impossibly complex calculations survivors are already making every single day.

“I told you so.” Even if you warned them early on. Even if you were right. This phrase closes the door.

The common thread: anything that sounds like you should have known better or the answer is obvious will make them less likely to come to you again.

And coming to you may have required more courage than you can see.

What Actually Helps

The single most powerful thing you can do is also the simplest.

Believe them.

Not “believe them after you’ve evaluated the evidence.” Not “believe them once they’ve told you the whole story.” Just — believe them.

Survivors of coercive control and psychological abuse spend months or years being told their experience isn’t real. Being told they’re exaggerating. Being told that they are the problem.

When you believe them — simply, without interrogation — you become one of the few people in their world who isn’t making them question their own reality.

That is enormous.

Beyond that, here are some things that genuinely help:

Stay present, even when they go back. Many survivors return to their abuser multiple times before leaving for good. This is normal. If you pull away each time they go back, they lose one of their lifelines. You don’t have to agree with their choices to remain available.

Ask instead of telling. Instead of “You need to call the police” or “You should leave him” — try: — “What do you need right now?” — “How can I help you feel safer?” — “Would it help if I [specific offer]?” Autonomy matters. People in controlling relationships have had their choices stripped away. Giving them choices — even small ones — is part of the healing.

Offer practical support, not just emotional. Sometimes the most helpful thing isn’t a conversation — it’s a ride, a meal, a safe place to store documents, money for a phone, help researching options, or just sitting next to them while they make a phone call they’ve been dreading.

Don’t make them perform their trauma for you. You don’t need the full story. You don’t need every detail. If they share, listen. If they can’t, that’s okay too. Don’t push for a narrative — just let them know the door is open.

Learn about what they’re going through. Educate yourself. Read about coercive control, pattern blindness, gaslighting, and the tactics of psychological abuse. The more you understand the dynamics, the less likely you are to accidentally echo the abuser’s logic.


  • How to Have the Conversation

If you haven’t talked to them about it yet — or if you have and it didn’t go well — here are some approaches that tend to open doors instead of closing them.

Lead with what you’ve noticed, not what you’ve concluded. — “I’ve noticed you seem really stressed when he calls. That worries me.” — “You used to love going out with your friends. I miss that version of us.” — “I saw the way they spoke to you the other night, and I haven’t been able to stop thinking about it.”

This approach is less threatening than “Your partner is abusive.” Even if that’s true. People often can’t absorb that label before they’ve arrived at it themselves.

Name your care, not their crisis. — “I love you, and nothing you tell me is going to change that.” — “You don’t have to figure anything out right now. I just want you to know I’m here.” — “Whatever you decide, I’m not going anywhere.”

Be willing to plant a seed and walk away. Sometimes the most important conversation isn’t the one that leads to action. It’s the one they think about three weeks later, alone, at 2am, when they finally let themselves consider that maybe things aren’t okay.

You may not get to see the moment the seed grows. That doesn’t mean it didn’t matter.

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When They’re Not Ready

This is the hardest part.

You may offer help and have it declined. You may pour your heart out and watch them walk right back into the situation. You may reach a point where you feel like nothing you say or do makes a difference.

It’s tempting to issue an ultimatum. It’s him or me. I can’t watch this anymore.

But ultimatums almost always backfire. They force a choice that the person isn’t ready to make — and most of the time, the abuser wins. Not because the survivor doesn’t love you, but because they are still caught in a web of control, fear, dependency, and confusion that is bigger than any single conversation.

Here is what you can do instead:

— Keep the door open. Even if contact becomes less frequent. — Remind them you’re there. A simple text: “No pressure. Just thinking about you.” — Don’t take it personally when they pull away. It’s not about you. — Accept that their timeline isn’t yours.

You cannot rescue someone from abuse. But you can make sure that when they’re ready to reach for help, your hand is still there.

Take Care of Yourself, Too

Supporting someone in an abusive relationship is its own kind of emotional labor. It can leave you feeling helpless, frustrated, exhausted, and even angry.

That’s normal. And it’s okay to acknowledge it.

Set your own boundaries. It’s possible to love someone and still protect your own peace. You are allowed to say, “I care about you deeply, but I need to step back from hearing the details right now” — as long as you don’t close the door entirely.

Talk to someone. A therapist, a trusted friend, a support group for people who love someone in an abusive situation. You cannot pour from an empty cup, and secondary trauma is real.

Remind yourself: you are not failing them by being unable to fix this. The person responsible for the abuse is the person committing it. That was never your weight to carry.

You Can Also Point Them Toward Aimee

Sometimes a person isn’t ready to call a hotline. They’re not ready to tell a therapist. They’re not ready to file a report.

But they might be ready to talk to someone at 2am, anonymously, without judgment.

That’s what Aimee is here for.

Aimee is a trauma-informed AI companion that helps people recognize abuse patterns, process what they’re experiencing, document events, and prepare for next steps — whenever they’re ready. It’s private. It’s available 24/7. And it doesn’t require an account or a name.

If the person you love isn’t ready to talk to you about it, they might be ready to talk to Aimee. You can share the link quietly and let them come to it on their own time.

Sometimes the most helpful thing you can do is give someone a safe place to start.

Aimee Says is dedicated to providing AI-powered support and documentation for survivors of abuse. If you are in immediate danger, please contact your local emergency services or a domestic violence hotline.